Strategic Communications

Led by William Plasencia, Principal Communications Consultant, our communications practice draws on 25+ years of experience spanning journalism, publishing, government affairs, and crisis communications at a U.S. Department of Energy national laboratory. Will holds FEMA crisis communications certifications and is a UC Davis certified mediator. Fluent in English and Spanish, with conversational Portuguese.

Crisis Communications & Emergency Response

When a crisis hits – a workplace incident, a media inquiry, a natural disaster, a reputational threat – clear communication is your most important tool. We develop crisis communication plans, train your team on emergency protocols, and serve as your strategic counsel in real time. Will holds Advanced Public Information Officer, National Response Framework, and NIMS certifications from FEMA.

Media Relations & Spokesperson Training

Building productive relationships with journalists and preparing leaders to speak confidently on the record. Our approach is shaped by Will's career as a journalist at publications including American Banker and LatinFinance – he understands how reporters think, what makes a story, and how to position your message.

Executive & Leadership Communications

Speeches, talking points, board presentations, and all-hands messaging – helping leaders communicate with clarity, credibility, and impact. Will has supported executive communications for elected officials, national laboratory directors, and C-suite leaders.

Government Affairs & Public Policy Communications

Navigating government requires a distinct skill set. Will brings a decade of direct government experience including lobbying the Florida State Legislature, representing organizations before elected officials in Tallahassee and Washington, D.C., and managing outreach across municipal, county, state, and federal levels.

Public Outreach & Community Engagement

Designing outreach strategies that meet people where they are – in-person engagement, traditional media, and digital channels. Will has led public outreach to communities of 250,000+ residents and facilitated input processes that shaped public policy and neighborhood revitalization.

Content Strategy & Digital Transformation

Developing content strategies that align with business objectives – launching digital publications, redesigning editorial approaches, and building audience growth. Will led Bankrate's transformation from niche print newsletters to one of the nation's leading online financial information platforms.

Internal & Employee Communications

Designing internal communications strategies that build alignment, culture, and trust – from employee newsletters and leadership messages to town halls, digital channels, and organizational announcements. Will edited Berkeley Lab's Elements employee newsletter, reaching thousands across a major federal research institution.

Reputation Management & Trust Building

Helping organizations identify reputational risks, develop messaging that addresses concerns head-on, and implement sustained strategies to rebuild and strengthen trust with employees, stakeholders, and the public.

Multilingual & International Communications

Reaching audiences in their language matters. Will is fluent in English and Spanish, with conversational Portuguese, and has led international editorial teams and publications across the U.S., Latin America, and Europe.

Mediation & Conflict Resolution

Some organizational tensions are best addressed through structured, facilitated dialogue. Will is a certified mediator (UC Davis) who helps parties move from conflict toward productive resolution in a neutral setting.

Political & Campaign Communications

Strategic communications for political campaigns and public-facing initiatives – messaging strategy, voter outreach, issues polling, media opportunities, and social media management. Will's political consulting has contributed to multiple successful campaigns and the passage of legislation driving community investment.

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